In today's professional marketplace it is important that people make a concentrated effort to know what their professional gift(s), or as Steve Harvey, world renown entertainer and author [Act Like a Success, Think Like a Success] describes as "the thing you do at your absolute best with the least amount of effort.” Other ways to describe it is a niche, specific capabilities, expertise or a unique blend of abilities.

Do you know who you truly are as a professional? Do you have a firm and detail...